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August 6, 2018

4 Tips to Improve SEO for new Website

The hardest of a new website is getting off the ground. You have created your content. You have also created as many links as possible. Having done all that your website still does not attract many visitors. Use the 4 SEO tips below to start grow your visitor traffic.

Content strategy

Having an effective SEO content strategy can help you improve your site’s overall ranking. Who's the target audience for this content? What topics and keywords are important to your business or the services you offer.

Your competitors will most likely offer similar services to yours, so you need to let potential customers know what makes yours superior. Prove why you're worth buying from and why you are worth listening to.

Backlink Opportunity

Backlinks are links that are directed towards your website. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Create a hitlist of Banklink opportunities. Check out your competitors banklinks, If you don’t have a list you are not going to know who to get backlinks from, don’t try for all the backlinks only the ones that provide relevant content.

SEO Company Oxford SEO comparison
Tools like SEO SpyGlass allow you to compare a competitors backlinks

Accessibility of Your website.

How quickly does your website load, not just on a desktop but also mobile devices. Since 9th July 2018 have been using mobile page load times as a ranking factor. Slow load times could affect your google ranking. Take the opportunity not only to ensure that your website is responsive but also loads quickly. Use tools such as google page insights or gtmetrix to identify areas that are causing bottle necks with page load times. The quality of your hosting server, image optimisation and the use of unnecessary plugins can influence how quick your web page loads.

Mobile page speed load time can affect SEO ranking
Use Google page speed tool to determine how fast mobile load times are.  

Content distribution

Content, SEO, and social media are inherently linked. Create a strategy so your content is shared across the largest audience possible. Utilise social media such as Facebook and Twitter. Newsletters are also an excellent way of sharing content with your readers or customers.  

Peppard Creative are Web Design and SEO Company Oxford covering all of Oxfordshire and Berkshire and beyond. We offer SEO Services, for instance an SEO Audit is a sensible starting point to ensure your website can rank as high as possible on search engines. Contact us for your Website development and SEO needs.

Peppard Creative 

Established in 2014 we specialise in small business website design. Affordable web design in Oxfordshire, Berkshire and beyond.
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