Over the years we have been told some DIY web design horror stories; one such example was of a business owner who decided that he could update his own website rather than employing a professional web designer. As a result, the business was unable to sell products online for 3 months while the website was upgraded, as a result a large amount or revenue was lost. As Business owner your time is better spent running your business than designing, developing, or maintaining a website.
To be competitive in the online or offline market a business must have a professional website that is accessible across all devices. Internet has become the leading resource for people to buy services, find information, and to buy products.
By Not having a professionally created website your business could risk losing potential customers on the Internet and a potential loss of sales from your ecommerce storefront. If your website does not seem professional, load quickly, or appears to be insecure, they will simply move on to the next vendor.
While sales and credibility are the two main factors for having a professional website created for your business, the following 5 reasons will help you understand why a professionally created website is crucial to your business.
1.A Custom design
When you hire a professional web agency or web designer there is a communication process between yourself and the designer as a result you know that your site will be created to suit your business. The web designer will evaluate your business and products, and work with you towards your goal is for the website. DIY site builders limit the capabilities of their site and often restrict graphics and text and are often not optimized for speed or SEO (Search engine optimisation). A professional web designer is not captive to these restrictions.
The way your site looks, the way it navigates, and the colours and graphics used are very important. A web designer not only create the look and feel of the website such as the colour scheme and font choices, They can also improve the user experience (UX)when using the site i.e. how intuitive the site is to navigate, or how easy it is to find information or a relevant product etc.
Phones, Tablets and laptops the Internet changes on a daily basis. When using a professional web designer, you can be assured that the site is being created with the latest technologies and according to the latest trends, for optimal success. Many DIY site builders will not allow video, RSS feeds, or links in your website, which can adversely affect your site.
For visitors to find information about your businesses services or products your website will need to rank on search engines such as Google. Using a web designer will ensure that your site is built using best practice SEO principles. SEO or Search Engine Optimization is a technique used to make your website receive great rankings from search engines. If search engines cannot find your site easily, your potential customers will not either. Your site must be optimised in order to be found on Search engines. Your designer may be able to provide additional SEO services such as SEO Auditing, Keyword research or competitior analysis.
5.Website administration services
Contrary to what many people believe, a website is never complete. Using a webmaster will ensure your website stays current up to date with latest technologies, also additional services may be provided such as website hosting, website backups and security patching.
Many people do not realise what damage a poorly designed website may cause to their business. There is no reason for taking such a risk with your own business when professional website creation is cost-effective and easily accessible. Using a professional web designer will ensure that your business will have a well-designed, fast loading and secure website that will also be seen in search engines.