How to win customers in 5 easy steps

Mobile users are now the majority of internet usage, with over half of all page views coming from this device. So naturally, this means that sites need a faster load time and an outstanding user experience, or they will lose customers who abandon pages after just 3 seconds. Or worse, they cannot view the website and leave - even if what you're trying to sell them is compelling enough!

1. speed

53% of mobile visitors abandon if a mobile site takes longer than 3 seconds to load. Users now want and essentially demand a faster mobile user experience from brands, and when faced with a higher load time, they choose to abandon the page. 

Speed matters. In the race for rankings, every millisecond counts! As a result, your website's speed is one factor that determines whether or not it will rank in search engines like Google and Bing, so make sure you regularly optimize with tools such as GTMetrix to keep up to date on how fast your site runs.

2. Mobile Responsive

In this day and age, there is no reason not to have a mobile responsive website. Responsive web design enables you to create websites that look good on all devices - it will automatically adjust depending upon what kind of screen or device someone uses!

While it's not necessary for people to love your website, they need a good user experience. If visitors come onto the site and find that their screen isn't zoomed out enough or has balloon text instead of regular words - even though you may have spent hours perfecting how things look on desktop computers- who knows what will happen? The potential customer could bounce immediately without considering whether your company might be helpful in some way!

when designing for mobile devices be sure to test on different screens

3. Mobile First Design

What is mobile-first web design? Mobile-first web design is an approach in which you sketch or prototype your site's layout for the smallest screens first and gradually work up to larger ones so that key elements are prominently featured on all devices.

There are many benefits to using a mobile-first approach when designing your website. For example, it ensures visitors can see everything on one page and contact information at the top of their screen without having to scroll down constantly throughout an entire webpage. The example below demonstrates mobile first design, contact buttons for email, text and phone are all front and centre as is the description of the main services our company offer.

an example of excellent mobile first web design

4. Carefully selected fonts for accessibility

The right typeface can make or break your brand, so it is essential to choose wisely. But, of course, your industry and audience should also influence what you decide on!

When choosing a font, be particular about accessibility. For example, if you are designing text for people with reading disabilities such as dyslexia who may not fully see the page because of their disability, then it is vital to use an easy-to-read typeface so that these individuals can still enjoy what they're reading!

5. Colour Scheme

Keep it simple. Web design is about balancing the needs of your content and user experience. For example, a Simple colour scheme makes it easy for everyone to understand what they are reading or viewing, while more complicated palettes can be overwhelming when used too much, leading to confusion.


The quality of your website can make or break the success rate of winning customers. Luckily, following these five tips on what you should look out for when creating a new site will surely help you win more clients! Of course, no one likes criticism but don't be afraid to ask for feedback on your website, as this can lead to further improvements.

Peppard Creative 

Established in 2014 we specialise in small business website design. Affordable web design in Oxfordshire, Berkshire and beyond.
We also have an office in the centre of Devon Totnes
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