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Keyword Research

Spending time on Keyword Research can pay significant dividends when it comes to boosting traffic to your website. More traffic means more customers and more money in your pocket!

Choosing the correct keywords can massively improve the amount of traffic your website receives. The keyword that you have optimised your page may appear at the top of a google search but if few people use that search term your website will only receive a small volume of traffic from that term.

It would be more beneficial to use a more generic search term that more people will search on this is where keyword research comes into.

A good thing to start our fishing for keywords with is collecting so-called seed keywords. These are the ones that broadly define your business or service. Think about how a customer would search for your products or services on Google.

Keywords that you already rank for. If you have an existing website it is worth finding out what keywords or key phrases you are already ranking for.

Research the keywords that your competitors rank for. Spying on competitors is always a clever idea, especially when it comes to such things as keywords. By researching what search terms rivals rank which may aid with your choices of keywords. Also, research what your rivals are not ranking for as this may present other keyword opportunities for your business.

When choosing new keywords for SEO purposes forecast the search volume and the keywords competition. Aim for keywords with a high search volume and low competition, the higher the competition takes more work to rank your page.

Keyword Research Chhosing Keywords to Cocentrate your efforts on
When contucting Keyword Research compile a list of  potential keywords, work out which keywords are worth concentrating on taking into account search volume, competition and  keyword difficulty.

The longer your keyword is, the less is competition, and on the contrary. According to Ahref's latest study on long-tail keywords, 80% of all search queries are 1-4 words long.

Keep looking for new keyword opportunities. The success key for assembling a dream team of keywords is conducting keyword research with multiple search methods. The Google Ads Keyword Planner tool is a useful free resource for building strong keyword lists. The tool allows you to search for keyword and ad group ideas, see how a list of keywords might perform, and even combine keyword lists to create new ones.

Optimise your website and its pages to use your keywords. When a search engine crawls your website, they try to determine which keywords your page should rank for based on keyword density.  It's important that you don't over use words discovered while doing keyword research as you could be penalised and your search rankings could suffer. Make sure all titles, meta tages  and links are optimised for the keywords. It is also possible optimise a webpage for more than one keyword.

Optimise your website and its pages to use your keywords. When a search engine crawls your website, they try to determine which keywords your page should rank for based on keyword density.  It's important that you don't overuse words discovered while doing keyword research as you could be penalised, and your search rankings could suffer. Make sure all titles, meta tags and links have been optimised for the researched keywords. It is also possible optimise a webpage for more than one keyword.

Summary

Keyword research is the process of choosing SEO Keywords, carefully choosing your keywords used on the website can make improvements to sites traffic, with more traffic comes more customers. Not only is key word research essential for optimising search traffic it also can be used to create a successful pay per click (PPC) campaign on Googles Adwords service.

We are an established SEO company in Oxfordshire contact us to see how we can help you meet your SEO goals.

Peppard Creative 

Established in 2014 we specialise in small business website design. Affordable web design in Oxfordshire, Berkshire and beyond.
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