What is SEO?

One of the more common questions we get asked is "What is SEO?". We will wander that in this post and why it is relevant to your website.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In other words if someone searches for one your services or products your companies website appears at the top of the list or as near to the top as possible.


How to I get Great SEO for my Website?

If you have n't already done you need to have access or install Google Analytics tracking code. The tracking code provides insights on how many visitors your website attracts, what pages they visit and what devices they use etc.

After installing Google Analytics, the first thing you need to is make sure sure website is functioning correctly and loads quickly. A good place to start is an SEO audit. Auditing your website for SEO will ensure that your website is being indexed correctly by finding broken links, missing images and incomplete meta data etc. It is also worth performing an audit regularly especially if the site is having new content added regularly such as a blog. Website speed is also a vital starting point no one likes a slow website especially your potential customers. Use free tools such as GTmetrix to pinpoint and fix potential bottle necks. Also, take the opportunity remove any outdated or irrelevant content.

Once the technical issues have been sorted out with the your website fun stuff of impoving its SEO can begin.

  • Decide on the intial keywords you’ll be building your SEO campaign around. This is where an SEO Expert can help you to determine which keywords you should be looking at. Check where your website currently ranks in search engines. What are SEO Keywords. SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.
  • Identify keywords you need to focus on. Take a look at your current ranks — you may be ranking well for some terms already. Spot keywords your
    website doesn’t rank high for, and concentrate your SEO efforts on those. We can help you identify what is working and what isn't.
  • Analyse the content of your pages. Analysis details on keyword usage and other SEO stats. Pay attention to what your competitors are doing. Performing some form of competitor analysis may help determine new keywords that should be targeted.
  • Check your websites backlink profile. Expand your link profile with relevant, high quality backlinks. At the same time remove any harmful links.
  • Find the most profitable keywords. Discover traffic- and sales-generating keywords that are easy to rank for. People’s search habits vary, they can use hundreds of different word combinations to describe one and the same thing. That’s why the starting point of any SEO campaign is finding all keywords people may use and picking the best ones to focus your SEO work on. We can help with keyword research to find profitable search terms. Tip; Some of the keyword suggestions you just got may appear way too general — . It’s a good idea to make the keywords more specific and relevant to your particular business by combining them with local modifiers and brand names.
What is SEO ?

Local SEO

Local search engine optimisation (Local SEO) is similar to SEO discussed above in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (SERP- search engine results page) often referred to as "natural", "organic", or "earned" results.. Local SEO, however, differs in that it is focused on optimising a business' online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services.

So If  you have a local business, such as a shop, or have people that visit your businesses presmises frequently,  then optimising your  business website is also about making sure people are able to find you in real life. Even if you’re not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimise for that area. This is what we call “local SEO.”

How to improve your Sites Local SEO

  • Optimise your website for Voice search, voice search is becoming popular and will continue to grow rapidly in the coming years. So when searches for something via a smart speak such as Alexa your website has been optimised to take advantage of it.
  • Create and Maintain Your Google My Business Account This establishes your presence, for free, on the search engine, and it means your business will also show up on Google Maps.
  • Optimise Your Website for Mobile. Optimising your website is a no brainer, if your customer finds your website frustraing to use on their device they will just use a competitors site that is more friendly.
  • Use Online Business Directories Make sure that your site is listed on all relevent business directories such as Yell, Yelp and 192.com etc.

Hopefully you know a bit more about What is SEO .Find out more about our SEO Services




Improve Your Websites SEO


Peppard Creative 

Established in 2014 we specialise in small business website design. Affordable web design in Oxfordshire, Berkshire and beyond.
We also have an office in the centre of Devon Totnes
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